From Data to Insights.
ECONOMIC ANALYSIS
For the most part, communities are designed from a spatial planning perspective. While this is an important vantage point, rarely does it account for the economic forces that make our communities functional and prosperous. Such oversights have resulted in planning shortfalls such as inefficient urban form, job-housing mismatches and misguided investment, failing to adequately equip our communities for the future. Subsequently, many of our community’s punch below their weight. An economic analysis can help to identify comparative advantages, attract employment with large multiplier effects and strategically guide investment to its most productive use. Those that incorporate urban economics into their community vision will stand to gain by building more robust communities.
STRATEGIC QUESTIONS
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What does the economic profile of our community look like and what industries form the backbone of our economy?
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What are our vulnerabilities and comparative advantages?
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How much does a specific industry contribute to the local economy and how can one best diversify?
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What kind of economic impact does the aging population have on our community?
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What jobs have the largest employment multipliers?
ECONOMIC SERVICES
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Economic Base Analysis / Economic Profiling
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Employment Assessment / Economic Multipliers
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Economic Impact Assessment
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Cost Benefit Analysis
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Economic Development Strategy
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Sector Based Analysis (Real Estate, Finance, Healthcare)
DEMOGRAPHIC ANALYSIS
From changing consumption patterns to spending on public goods, demographics is said to explain two-thirds of nearly everything. Rapidly changing population dynamics has meant that the use of demographic analysis has never been more important. Whereas the last decade was defined by mass consumption resulting from the spending patterns of baby boomers, their transition into retirement has meant that consumption patterns are beginning to slow. These demographic forces are triggering a notable decline in some sectors, while others are experiencing a welcomed boost. In accordance, we are witnessing a shift from single family housing to retirement housing and a growth in demand for elderly care facilities. Those that make an effort to anticipate these changes will be positioned to adapt to changing dynamics and will be better situated to serve their communities.
STRATEGIC QUESTIONS
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How are population dynamics shaping my community?
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What does our demographic profile look like and what will it look like in 5 / 10 / 20 years?
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Based on evolving demographic trends, how should we be allocating resources and preparing our community for the future?
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How can we prepare for and benefit from the aging population?
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Which age cohorts are growing / shrinking and what sector specific effects will this have (education, healthcare and labour markets)?
DEMOGRAPHIC SERVICES
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Population Forecasts
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Housing Analysis and Strategy
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Labour Force Analysis and Strategy
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Sector Specific Analysis (Education, Childcare, etc)
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Age Friendly Community Plans
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Land Needs Assessment
MARKET RESEARCH
As people transition through different stages of their lives, their preferences and spending patterns change. At first glance this may appear at random, however, through proper modes of analysis important patterns can be revealed. Those who live in the same neighborhoods, for example, are more likely to have similar characteristics than those chosen at random. The same can be said about similar income levels and age cohorts. Sector specific market research strategies such as customer segmentation and geodemographic analysis offer businesses an opportunity to better understand their customer base and learn how socioeconomic, demographic and geographic trends influence them. The rise of big data and new techniques for data analysis represent an important opportunity for businesses and communities to make more informed decisions about their future.
STRATEGIC QUESTIONS
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Who is my customer base and how can I identify new expansion opportunities?
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How can my business increase its market share relative to its competitors?
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Which consumer groups have the greatest influence over the economy?
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What trends are shaping the consumer landscape and how can this knowledge help me make strategic decisions about the future?
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How can I adjust my products, services and marketing to benefit from market trends and leverage new opportunities?
MARKET RESEARCH SERVICES
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Consumer Lifecycle and Spending Analysis
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Location and Trade Area Analysis
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Customer Base Analysis and Market Penetration
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Market Segmentation and Geodemographic Discriminator Analysis
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Customer and Sales Forecasts
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Tourism Spending Analysis
